Redirect domains SEO strategies can either help or harm your site’s rankings depending on how you implement the redirects. Given that Google’s recent algorithm changes punish sites supported by low quality backlinks, employing your redirects correctly is critical.

Redirects help webmasters reorganize their sites, deal with old and outdated content, and preserve or improve their site’s rankings. 301 redirects simply change the URL of a single page; the title, content, images, etc. all stay the same. In addition experiments of research have shown that about 85% of the “link juice,” the influence of the backlinks pointing to the page, is passed to the new location.

However, this percentage decreases significantly if webmasters attempt to redirect the page to a new page unrelated to the original content.

For example, if you redirect a page about Labradors to a new page about dogs, you shouldn’t have a problem. However, if you redirect the page to a new one about tacos, you likely will preserve little of the old page’s link equity.

A worse strategy is to 301 redirect a bunch of pages to the home page. Redirect domains SEO experts have long thought, and Google has confirmed, that such a strategy actually may hurt a website because Google may respond by not only passing zero link equity but also removing the URLs from the index.

Instead of redirecting pages to a single hub, webmasters should redirect single pages to new category pages to preserve the relevancy of the content.

Remember that the effects of bad links will also pass through a redirect, and long redirect chains or infinite loops can also hurt a website’s rankings.

Learn more about best redirect practices here: NafizSEO.Blogger,Com